About Us

We aim to support entrepreneurs by providing superior financial solutions that enhance productivity and replace costly informal borrowing. Our focus is on developing sustainable finance models for MSMEs, ensuring easier and timely access to necessary funds.

Our Vision

Create an environment wherein the entrepreneur finds nurturing support and grows to the fullest potential.

Our Mission
  • To provide superior financial intervention through easier and timely access to finance required by the Enterprises for increasing their productivity.
  • To replace informal and costlier sources of borrowing.
  • To develop sustainable models of finance for MSME.
Mekin Maheshwari
Director

Mekin Maheshwari brings over 18 years of experience in multidisciplinary business functions and is a former top executive of Flipkart.

Career Journey
  • Yahoo (2002-2006)
    Began as an Ad Systems Engineer, progressing to Senior Developer for mobile-based platforms in India.
  • Ugenie (2006-2009)
    Held roles such as Search and Catalogue Developer, Product and Tech Lead, and Director of Engineering, overseeing backend development, feature implementation, and team leadership.
  • Flipkart (2009-2016)
    Joined as Head of Engineering, later becoming Chief People Officer, where he led engineering teams, product development, and HR functions.
Entrepreneurial Ventures
  • Udhyam Learning Foundation (Udhyam.org):
    Founded to develop entrepreneurial mindsets among youth from challenging backgrounds.
  • Global Alliance for Mass Entrepreneurship:
    Co-founded to mentor local entrepreneurs.
Angel Investor

Invested in leading startups like UrbanClap, TapChief, CrediWach, Crio.do, and Quizziz.

Mahendra Aditya Sahu
Director

Mahendra Aditya Sahu is a seasoned banking industry professional with 38 years of experience in the State Bank of India (SBI), retiring as General Manager, Inspection & Management Audit, Central Audit Unit, Hyderabad.

Educational Background
  • MSc in Physics from the University of Delhi.
  • Graduate of CAIIB (Indian Institute of Bankers).
Career Journey
  • Credit Management and Corporate Banking: 18 years of experience handling a diverse portfolio.
  • International Banking: 3 years at SBI’s foreign office in Bahrain, managing a USD 200 million portfolio across 60 corporate accounts.
  • Expertise Areas: Project Finance, Trade Finance, Participations, Structured Finance, Syndications, and Risk Sharing.
  • Substantial exposure in credit management, control, policy formulation, compliance monitoring, and audit functions.